USLege Case Study
Overview
USLege.ai helps immigrants navigate the U.S. legal system using AI. They had users. They had traction in Texas. What they didn't have was a website that looked like either of those things was true.
They were starting to talk to investors, and the site was working against them. I came in as a designer and developer to rebuild it. The goal was something that reads as a serious product, not a side project someone launched in a weekend.
Problem
The old site wasn't doing the job. Generic design, no clear sense of what the product was, nothing that told a first-time visitor why they should hand their immigration situation to this particular tool. For most software companies, that's just a marketing problem. For a legal platform, it's worse, people come in already nervous, and a site that looks half finished just confirms their doubts.
They were about to go after investors and push into new markets. That kind of growth needs a site that can hold weight, and this one couldn't.
Solution
I rebuilt the whole site. Dark theme, tight typography, the kind of layout that signals "this is a real product" before you've absorbed what the product actually does. That first impression matters more in legal tech than most places - someone considering whether to hand over details about their immigration status is already nervous.
The blog system was part of it too. They needed something that could support an actual content operation as they expanded into new states, not a page they'd outgrow in six months.
They were mid-fundraise when we were working on this. The site needed to hold up in front of investors, and it did - they closed a $2.7M round and went national.
Press this button to return to home